Key Concepts in e-Commerce (Palgrave Key Concepts)
Description
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced. - from Amzon
ISBN(s)
0230516718, 9780230516717
