Operations Management Concepts, Techniques and Applications with CD
By Elaine Cooney.
Description
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book?s modern/strategic approach addresses om from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. - from Amzon
ISBN(s)
8131512126, 9788131512128
